Malu 'Ulu o Lele

A tribute to the historic breadfruit groves of Lele. This collection honors the cooling shade and abundance of Lahaina's past as we build its future. Crafted in our signature clean finish TENCEL™.

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Aloha mai kākou

I'm Courtney, founder of Henōhea Hawai'i, proud Native Hawaiian from Lahaina, and mom to three boys, including Henōheamakahiokalehu, whose name means 'the beauty that comes from the ashes.'

After the Lahaina fire took our home in August 2023, I created Henōhea as a love letter to our community. Every design preserves the memories, culture, and spirit of Lahaina from the Signature 'Ulu symbolizing our heartbeat to the ʻOkika orchids that once flourished in our yard.

When you wear Henōhea, you're part of Lahaina's healing. 5% of proceeds support Help Maui Rise, connecting donations directly to families rebuilding their lives.

This is more than clothing, it's resilience, renewal, and hope rising from the ashes.

Our Impact Together

2.5 Million Gallons

Water saved—enough for 76 families for an entire year

10 Tons of CO₂

Estimated carbon avoided by choosing plant-based and regenerated fibers—equivalent to taking 2 cars off the road for a year, or what 165 koa trees absorb in 10 years

180 Pounds

Ocean plastic diverted through ECONYL® recycled nylon

2,151 Pieces

The number of choices made by our community to mālama ʻāina

**Data is calculated using the estimated consumption and diversion rates of TENCEL™, organic bamboo, organic cotton and ECONYL® fibers throughout our supply chain.**

Learn More About Our Impact