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Aloha mai kākou

I'm Courtney, founder of Henōhea Hawai'i, proud Native Hawaiian from Lahaina, and mom to three boys, including Henōheamakahiokalehu, whose name means 'the beauty that comes from the ashes.'

After the Lahaina fire took our home in August 2023, I created Henōhea as a love letter to our community. Every design preserves the memories, culture, and spirit of Lahaina from the Signature 'Ulu symbolizing our heartbeat to the ʻOkika orchids that once flourished in our yard.

When you wear Henōhea, you're part of Lahaina's healing. 5% of proceeds support Help Maui Rise, connecting donations directly to families rebuilding their lives.

This is more than clothing, it's resilience, renewal, and hope rising from the ashes.

Our Impact Together

Up to 5.78M Gallons

Water saved—based on industry benchmarks for TENCEL™, bamboo & GOTS organic cotton vs. conventional production

An estimated 11.5 Tons

CO₂ avoided—based on lifecycle assessments for plant-based vs. petroleum-derived fabrics

~196 Pounds

Ocean plastic diverted—via ECONYL® certified recycled nylon in swimwear, verified by Aquafil

2,465 Pieces

Every piece a choice for 'āina

~1.73 Billion

Microplastics prevented—compared to conventional synthetic equivalents per wash cycle, a relative reduction not an absolute zero

~60 Pounds

Pesticides avoided—based on conventional cotton industry averages; GOTS certification guarantees zero synthetic pesticides in our organic cotton

Data is calculated using the estimated consumption and diversion rates of TENCEL™, organic bamboo, organic cotton and ECONYL® fibers throughout our supply chain.

Learn More About Our Impact