Collection: Signature 'Ulu

The Signature ʻUlu Collection is the heart of our brand, embodying resilience, unity, and the enduring spirit of Lahaina. Inspired by Ka Malu ʻUlu O Lele—a symbol of abundance and protection. This hand drawn design was created during a time of healing, reflecting the strength and connection that define our community.

More than just a design, the Signature ʻUlu is a tribute to deep roots and the unyielding growth that comes from them. It serves as a reminder of where we’ve been and a guide toward where we’re going—a celebration of the beauty that emerges through resilience.

When you wear the Signature ʻUlu, you’re not just wearing a piece of clothing; you’re carrying a story. You’re honoring Lahaina’s legacy, standing in solidarity with its people, and sharing in a vision of hope and renewal for generations to come.