Introduce a piece of vital Hawaiian history to your wardrobe with the Malu 'Ulu O Lele Keaka Men's Aloha Shirt. This garment is a wearable commitment to the principles of ecological stewardship and a powerful reminder of Lahaina's true abundance.
This collection is more than just apparel; it is a story woven directly from the history of the ʻāina (land) and a call to collective kuleana (responsibility).
The Malu 'Ulu O Lele motif is a profoundly significant legacy:
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Malu 'Ulu O Lele: Meaning "The shaded breadfruit grove of Lele," this design remembers Old Lahaina as a true ʻāina momona (abundant land). Centuries ago, Lele was sustained by brilliant Kānaka Maoli ecological principles, microclimate engineering, and careful water stewardship.
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The Commitment: This cherished balance was tragically undone by historical stream diversion and the clearing of vital ʻulu groves. This shirt is a testament to the past and a commitment to the future—serving as a powerful call to restore the ecological balance and ensure a sustained future for our place.
Features:
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Style: Keaka Men's Aloha Shirt (Classic Button-down).
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Fabric: 100% Tencel™
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Print: Custom Malu 'Ulu O Lele motif.
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Fit: Relaxed, comfortable fit perfect for holoholo (going out) or special occasions.
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Intention: Designed to embody the values of stewardship and resilience.
Fabric Care:
To maintain the quality and longevity of your Aloha shirt, we recommend the following care:
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Wash: Machine wash cold on a gentle/delicate cycle.
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Dry: Hang dry or line dry in the shade to preserve the fiber integrity and prevent shrinkage.
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Iron: Cool iron if necessary, or steam to remove wrinkles.
